The design about dox.fr was creative and very open. The CEO of this firm give me full freedom of creativity to create this Logotype this 3 letters was not used as acronyms but for a big memory impact and for the power of name domain. The firm created this new brand name for internet's services When I designed this logo, very fastly I desire something simple. This firm don't have main website but produce lot of qualities services for his own clients.
The choice of colors was simple. The range of service's firm is wide : internet and IT services. At the final version of logotype an electric blue was accepted by my customer. The dark black is was necessary for packaging and other versions uses.
As you can see the first research of design I was attracted by round shape, but more I designed it and more I test, and re-draw it with square shape. Always more simple and step by step for reach my goal : an effective logo design.
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